No Money Left Behind: 7 Mistakes to Avoid When Going After Government Contracts
by Roz A Gee

July 23, 2015

No Money Left Behind: 7 Mistakes to Avoid When Going After Government Contracts

5. Not Following Up. We often think we are bugging our clients if we contact them consistently and we haven’t heard back from them. However, keep in mind that not getting a response from a client should never be assumed to be an irrevocable no. Know that you still have a potential client, so it’s important to stay optimistic in this game.

6. Not Identifying Your Ideal Client. Let’s be clear. You can’t market to everyone. Oftentimes, small businesses fall into the trap of trying to register to every government agency under the sun. This is a big mistake. Do the due diligence to discover your niche. Finding and seeking out your ideal client will be much more effective. Consistently study the market and stay on top of your ideal client’s radar. Remember, it’s your niche that makes you rich.

7.  Not Networking Correctly. This is a key mistake that small businesses make all the time. Don’t be under the impression that business will just come to you. You have to put the work in. Oftentimes, small businesses don’t see themselves as marketers when actually, you are a walking, talking billboard for your business. To be successful, you’re going to have to step out of your comfort zone and swim in some different pools. Attend pre-bid and pre-proposal meetings when you can. Your network is directly tied to your net worth. Literally.

Bracey’s new book, Your A-Z Guide To Government Contracting, will be released by the end of summer.

Stay connected to www.LaShondaBracey.com. Email: LBracey@health-works1.com, www.Twitter.com/LaShondaBracey, https://www.facebook.com/lashondabraceyo6

Roz A. Gee (@RozAGee) consults as The MediaMatch Mavenâ„¢ of The Rated Gee Agency with service sectors in media relations, brand readiness, and speaking and training. Roz has masterfully mixed over 20 years of cumulative experience and has worked professionally for industry titans such as General Electric, AT&T, AOL, IBM, and Northrop Grumman. Schedule a complimentary analysis at www.MediaMatchMaven.com. You can also find her on Twitter (@RozAGee) and Facebook.


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