Skin care product maker Nivea found itself in hot water this week when the Black blogosphere got a hold of an arguably racist print ad for men’s grooming products that was published in Esquire magazine. The advert features a clean-cut Black man tossing a disembodied African American man’s head with an unkempt Afro and beard— the tagline is “Re-Civilize Yourself.†Clearly the folks at Nivea didn’t realize that grooming, especially when coupled with the insinuation that long kinky hair is “uncivilized” can be a touchy subject for people of color.
Click here to read more about the controversial Nivea ad on BlackEnterprise.com/BENext