November 28, 2023
Nicki Minaj’s ‘Pink Friday 2’ Perfume Breaks Internet, Selling Out In Minutes
Nicki Minaj's highly-anticipated "Pink Friday 2" perfume, named after her upcoming album, sold out within 11 minutes of its launch.
Nicki Minaj is commemorating her upcoming album with the release of her newest perfume, Pink Friday 2, named after the project. The rapper’s scent was officially released to much anticipation on Nov. 26, selling out in mere minutes.
The fragrance is reminiscent of its 2012 predecessor, Pink Friday, also named after Minaj’s first album. The bottle pays homage to the larger-than-life artist, complete with a bust of the 40-year-old’s figure with her signature pink wig. Minaj shared the keepsake with her over 228 million followers on Instagram, announcing its availability exclusively at JCPenney.
Minaj’s dedicated fanbase, who identify as Barbz, quickly bought up the $49 perfume, becoming unavailable within 11 minutes of its launch. With its top notes of citrus, nectarine, and pineapple, the fruity elements were met with floral notes of orange flower petals, pink mimosa, and damask rose. To finish it off at its base were tonka bean and sexy musk, making for a seductive fragrance fitting for the self-proclaimed Queen of Rap.
However, the mother of one was initially unaware that her highly-coveted perfume was already up for grabs at JCPenney’s website, going to X to tell fans that she was “informed of nothing” when it dropped a few days before the official release date.
I had no idea. Was informed of nothing. Didn’t get a link to post. just woke up one day & boom!
— Nicki Minaj (@NICKIMINAJ) November 25, 2023
saw y’all discussing it. Noreen from my fragrance co advised that she’ll be getting back to me w/answers on this right away. Apparently she had no clue either.
Go figure. https://t.co/Xdl7d3GNnX
“I had no idea. Was informed of nothing. Didn’t get a link to post. just woke up one day & boom! Saw y’all discussing it,” shared Minaj, a frequent engager with her fans via social media.
Despite the misstep, it’s clear that the fragrance launch was a success, as the Queens native prepares for the aptly-titled album release on Dec. 8. For those who were unable to get their hands on the special bottle, Minaj also announced that another rollout on Amazon is expected soon.