News Roundup

Operation Hope Launches Financial Literacy Site for Students

Earlier this week, Operation HOPE and E*Trade launched a new Website designed to give young adults the tools to start their journey to financial freedom.

BankingonOurFuture.org offers free online access to a financial literacy program that teaches students ages nine to 18 the basics of banking, credit, checking, savings, borrowing and investing, and other key money management topics.

“We must teach our youth the ‘language of money’ — the importance of respecting, saving and spending money wisely — in order to resolve many of the social and economic issues our world faces today,” said John Hope Bryant, founder and CEO of Operation HOPE. The California-based organization is dedicated to promoting financial literacy and empowerment in low-wealth, underserved communities.

The courses include Web video modules designed for elementary, middle and high school/adult level students. Teachers may request volunteer banker-teachers to participate in live classroom sessions.

–Renita Burns

Navy to Remain on GlobalHue Client Roster

GlobalHue (No. 1 on the BE Advertising Agencies list with $379.5 million in billings) will continue it’s relationship with the U.S. Navy after being selected as part of a three-agency team to manage the organization’s multicultural marketing and advertising campaign initiatives across the African-American and Asian consumer markets.

The contract, which was announced this week, includes strategic planning, creative services and marketing communication efforts.

“GlobalHue is excited to use our unique strategic business model to strengthen and direct Navy’s African-American and Asian outreach initiatives,” said Allen Pugh, vice chairman of GlobalHue. “As an agency, GlobalHue continues to think out of the box to demonstrate the depth of our expertise and creativity in reaching multicultural segments.”

GlobalHue has worked with Navy since 2000 and is responsible for award-winning African American- targeted campaigns including “Person in Me” and “Anchor.”  Recently, the agency conceived and launched Mynavymyfuture.com, an interactive microsite for college students that focuses on Navy collegiate programs and careers.

The Navy creative has been honored with some of the industry’s most coveted awards including the American Advertising Federation Mosaic Award for Outstanding Multicultural Adverting Campaign.

Also, the Bermuda Department of Tourism will continue its relationship with the company as its official advertising agency of record.

–Janell Hazelwood