GlobalHue Has Two New Hires
GlobalHue, (No. 1 on the B.E. Advertising Agencies list with $ 349.5 million in billings), has appointed Najoh Tita-Reid as senior vice president, group account director, of GlobalHue Africanic, and Damien Reid (no relation) as vice president, account director, of GlobalHue Africanic. Both the new hires will be based at the company’s New York office.
“We’re excited to welcome these latest additions to the GlobalHue Africanic team,” said Allen Pugh, chairman of GlobalHue Africanic. “I know they will add immediate value to our teams and amplify our overall client service capabilities. At GlobalHue, every new hire means that we are able to strengthen our ability to help our clients gain meaningful results in all of their multicultural marketing programs.”
Tita-Reid comes to GlobalHue Africanic after having worked at Procter & Gamble for 15 years, responsible for African American marketing, external advertising agencies, cross-category multicultural marketing strategy and multicultural marketing capability.
She developed Procter & Gamble’s “My Black is Beautiful” campaign, which was awarded the ” Mosaic Multicultural Campaign of the Year” in 2008. During her time with the company, Tita-Reid also was the brand manager for several billion-dollar brands, including Always, Tampax, Luvs, and Global Pampers.
In her new role at GlobalHue Africanic, the Spelman College graduate will manage multiple account teams, and will contribute to senior management, operations, and business development activities.
Damien Reid has worked for a variety of clients, including Verizon, American Express, Celebrex, Hyatt Hotels. Before joining GlobalHue Africanic, the Temple University alumnus was vice president at advertising agency BBDO NY, where he was responsible for consumer branding and advertising for the National Football League and Mars Snackfoods.
In his new role at GlobalHue Africanic, he will be responsible for strategic planning related to new business projects and will be a leader on the Verizon teams.
–Janell Hazelwood