New-Look Detroit Pistons, Fox Sports Detroit Tap Rapper Big Sean for New Promo [Video]

Fox Sports Detroit and the rapper Big Sean have teamed up for a new promo for the Detroit Pistons’ 2013-2014 season. He’s just the latest rapper to partner with an NBA team in marketing efforts — most notably, Jay Z helped revamp the Brooklyn Nets, and Drake and the Toronto Raptors announced a partnership.

The Pistons are expected to be much improved this season after adding guard Brandon Jennings and forward Josh Smith.

So Much More is the twelfth track from Big Sean’s first album, Finally Famous. The track was produced by No I.D.

Big Sean’s Detroit mixtape was named Mixtape of the Year at the BET Hip Hop Awards. Released on Sept. 5, 2012, the project received well over a million downloads.

Take a look: