Last month, according to The Mirror, legendary boxer, Mike Tyson launched his very own line of edible gummies, “Mike Bites.” The cannabis product celebrates the controversial boxing match that got Tyson suspended for when he bit off a piece of Evander Holyfield’s ear. That fight took place in 1997.
Now, according to The Huffington Post, the former heavyweight boxing champion is not able to sell
his new cannabis products in the state of Colorado. Tyson’s “Mike Bites” are shaped like human ears with a bite out of them. Due to a state law that bans marijuana edibles from being shaped in the form of humans, animals, fruit, or other images that could attract children, the product, as is, won’t be allowed for sale there.Tyson’s cannabis company, Tyson 2.0
has stated that they still intend to sell the product there but will alter its shape from a “bitten ear” to the letter “T” before “Mike Bites” makes its debut in the Centennial State later this year.Mike Bites will be sold at dispensaries in three states, Massachusetts, California, and Nevada. Tyson’s company, Tyson 2.0, announced the product line via its Twitter account earlier last month.
Tyson 2.0 CEO Adam Wilks feels that this will be another successful cannabis product for Tyson. He sat down with Yahoo Finance in an exclusive interview with his partner, co-founder and chairman, Chad Bronstein. When asked why Tyson has been successful in the cannabis space, Wilks stated it is because of the former boxer’s authenticity.
“Honestly, it’s one word—authenticity. Mike’s the most authentic celebrity athlete that there is in the cannabis space. There are so many celebrities that have tried to do what we’ve done with Tyson 2.0, but unfortunately, none of them have been as successful as we have. Mike has been an advocate for cannabis his whole life and is open about the benefits that the cannabis plays in Mike’s life.”