Mike Tyson’s Cannabis Brand Is Booming And He’s ‘Very Grateful’ For That

Tyson launched his company in Colorado using Colombia Care, a dispensary operator that ran 99 dispensaries across 16 states.

Mike Tyson’s cannabis brand has been doing the kind of numbers his pay-per-view heavyweight boxing bouts used to do before he bit Evander Holyfield’s ear in 1997. According to Fox News, Tyson made an appearance at CONBUD in Manhattan to promote his cannabis brand, Tyson 2.0. Tyson, who has been open about how his use of weed has helped make him a more mellow person, talked with Fox News reporters at a meet-and-greet after the event, telling them, “I had thousands of people text me, FaceTime me, or Instagram [message] me where they’re appreciative that I opened up this business,” Tyson said.

“They’re on the verge of suicide — all the horrific things that happen to people on habitual stuff like that. Cocaine or one of those ego-inflaming drugs. It humbles me. It makes me very grateful I’m participating in the cannabis business.”

Tyson launched a line of ear shaped edibles in 2022 in tandem with the same man whose ear he took a chunk out of. Tyson had already been selling his own line edibles in the shape of ears with a piece missing, calling them Mike Bites. Tyson released a statement to NBC News, saying, “From Mike Bites to Holy Ears, now cannabis fans around the world can experience the same wellness benefits that plant-based products have brought me,” before adding that it was a “privilege to reunite” with his former boxing rival.

Holyfield also provided a statement, saying “Mike and I have a long history of competition and respect for one another. And that night changed both of our lives. Back then, we didn’t realize that even as power athletes, we were also in a lot of pain,” Holyfield said.

“Now, nearly 20 years later, we have the opportunity to share the medicine we really needed throughout our careers.”

In 2021, Tyson launched his company in Colorado using Colombia Care, a dispensary operator that at the time ran 99 dispensaries across 16 states. Tyson, however, is not just the name behind the product, according to Tyson 2.0 CEO Adam Wilks. Wilks told CNBC, “He’s not just putting his name on a product. We won’t put product on the market unless Mike approves,” Wilks explained. “Mike actually gets to choose the strains that he prefers, the ‘Sour Diesel’ and ‘The Toad’ being some of his favorite strains.”

Since the launch, Tyson’s profits have steadily rolled in, according to MarketWatch. Tyson estimates his ranch pulls in about $500,000 a month, of which he says he spends about $40,000 on the good green himself. In addition to his collaboration with Holyfield, Tyson has also gotten WWE Hall of Famer and the limousine riding, jet-flying, alligator shoe wearing, kiss-stealing, son of a gun, Ric Flair in on the action. Chad Bronstein, the CEO of Carma Holdings, which is the parent company of Tyson’s cannabis brand, told Fox News that he ran the idea of approaching Flair by Tyson, saying “I called up Mike and I said, hey, Ric Flair is my neighbor. What if we dropped a line called, “Ric Flair Drip,” with Ric? And I walked up to Ric and I said, Ric, I’m gonna start cannabis line with you. And he goes, cannabis line? I said, trust me. It’s gonna, it’s gonna do well. And Ric got you know, very educated in the space and, you know, the brand is really booming.”

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