Miami Beach is done with the constant crowds and recklessness that spring breakers plague the city with annually. The city released a new commercial telling the partygoers that the fun is no longer in South Beach.
After last year’s spring break festivities led to shootouts that killed two people, Miami Beach is setting a boundary with the many college students who flock to the area for its nightlife and beaches.
The campaign, “Miami Beach is Breaking Up With Spring Break,” warned reckless vacationers that their trip to South Florida would be much different if they chose to travel there.
“You just want to get drunk in public and ignore laws,” one actor shared.
Provided by the City of Miami Beach, the video referred to the violence that occurred last March, showing headlines of the shootings that led to an overnight curfew to contain the large crowds.
“That was our breaking point, so we’re breaking up with you,” expressed another.
Announcements of spiked parking fees, restricted beach access, and bag checks will be among the many new provisions to the area. To combat drunk driving, DUI checkpoints will also be initiated throughout the city to ensure people are not intoxicated behind the wheel.
Furthermore, they emphasized that a more substantial police presence and repercussions for drug possession and violence will be enacted, as the city government wants to ensure the onset of brutality faced last year won’t happen a second time.According to Today, the city intends to close the beach at 6 p.m. and charge out-of-state patrons exorbitant parking garage fees.
The new regulations intend to make Miami Beach a less-than-ideal option for those who indulge in such activities. The PSA suggested they “rekindle” relations with spring breakers only when they grow out of this reckless period.