Trying to do their part to make information regarding the coronavirus vaccine more accessible to the public, fast-food giant McDonald’s has partnered with the Biden administration to make getting information even easier for the millions of customers who enjoy McDonald’s.
“We all want to protect ourselves and our loved ones and be together with our communities again. McDonald’s is excited to be doing our part for the people we serve, providing them with simple information that can help keep them safe,” Genna Gent, McDonald’s USA vice president for Global Public Policy and Government Relations, said in a written statement. “This is a team effort—it takes all of us. We’re proud to enter this partnership to provide trusted, independently verified information about COVID-19 vaccines to our customers in the nearly 14,000 communities we serve.”
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The collaborative initiative will start later this month when a McDonald’s billboard with COVID-19 vaccine information will appear in Times Square in the center of New York City. Then, in July, McDonald’s will have informative seals on its hot McCafé® cups and McDelivery® stickers that will lead customers to vaccines.gov. On this website, they can learn more about how they can protect themselves and the people they love from COVID-19, as well as where to find vaccine appointments near them. There will also be new packaging and ads that will feature art from the national “We Can Do This” campaign, setting the campaign’s slogan against a map of the United States.
“Getting vaccinated is easy. More than 150 million people have already gotten at least one dose of vaccine, and millions more are getting vaccinated every day,” said HHS Secretary Xavier Becerra. “Thanks to McDonald’s, people will now be able to get trusted information about vaccines when they grab a cup of coffee or order a meal. Ending this pandemic requires all of us working together to do our part, including encouraging our friends and family to get vaccinated. This effort will help more people make informed decisions about their health and learn about steps they can take to protect themselves and their communities.”