Master P and Former NBA Player Baron Davis Are Looking to Purchase Reebok From adidas For $2.4 Billion

Sneaker company adidas is reportedly ready to unload Reebok and a successful rapper/entrepreneur and former NBA player may be in line to acquire the athletic brand.

According to ESPN’s NBA reporter Eric Woodyard, the fabled Reebok may soon be in the hands of Hip Hop’s own Percy Miller, better known as No Limit’s Master P, and former NBA and Big3 basketball player and businessman, Baron Davis.

Percy “Master P” Miller confirms to ESPN that he’s in negotiations to acquire Reebok with ex-NBA guard Baron Davis.

“These companies have been benefiting off us, this could be history for this company going Black-owned,” Miller tells ESPN.

— Eric Woodyard (@E_Woodyard) December 28, 2020

According to Forbes, Reebok’s asking price from it’s parent company Adidas is around $2.4 billion. Master P says they’re “prepared financially” after a couple months of negotiations.

Miller: “Imagine if Michael Jordan owned Reebok? That’s what I’m talking about making history.”

— Eric Woodyard (@E_Woodyard) December 28, 2020

Master P shares vision for Reebok: “Crown @alleniverson and give him his righteous icon status for being probably the most elite athlete wearing Reebok. Allen Iverson is Jordan for Reebok. Nobody never gave him the royalties or ownership as the icon for the brand.”

— Eric Woodyard (@E_Woodyard) December 29, 2020

Just two weeks ago, adidas announced it was reevaluating Reebok’s place in its corporate structure.

“As part of the development of its new five-year strategy, adidas has begun to assess strategic alternatives for Reebok. These strategic alternatives include both a potential sale of Reebok as well as Reebok remaining a part of the company. A decision will be announced on March 10, 2021, when the company’s new strategy is officially presented.”

adidas acquired Reebok in 2006. As a result of the successful implementation of the turnaround plan, “Muscle Up” initiated in 2016, the brand returned to profitability in 2018, two years earlier than initially planned. In 2019, Reebok, driven by double-digit growth in North America, saw global sales increase.