Marshawn Lynch Launches Premium Cannabis Company Featuring Diamond-Infused Blunts

Former National Football League player Marshawn Lynch has announced the launch of a “premium, crafted cannabis brand-platform” named Dodi Blunts, which are 24kt diamond-infused blunts.

NFL legend Marshawn Lynch is launching a cannabis brand, Dodi Blunts. Part of growing Beast Mode business empire that touches apparel, Hollywood, marketing, esports & more via @forbes. https://t.co/hE5jv7o27l pic.twitter.com/7PY7nTxI8Q

— Kurt Badenhausen (@kbadenhausen) February 4, 2021

Lynch says he’s had opportunities in the cannabis biz before but told Forbes: “I would have had some complications with my employer.” pic.twitter.com/kFSBGZ5YTZ

— Kurt Badenhausen (@kbadenhausen) February 4, 2021

According to Forbes, Lynch is entering the cannabis business with “Oakland’s premiere craft blunt.” Dodi Blunt’s first product, THCa diamonds-infused blunts, is slated to go on sale at Bay Area dispensaries beginning next month. The blunt is made from an organically grown Zkittles marijuana strain curated by Lynch and his friends.

Lynch is also giving back with the launch of the product by becoming partners with the Last Prisoner Project.

According to the Dodi Blunt website:

“We are devoted to getting social equity “right” and creating opportunities that The War on Drugs annihilated for Black and Brown people. ESPECIALLY in Oaktown.

“To do this we are partnering with the Last Prisoner Project here in the Bay Area. The Last Prisoner Project (LPP) is a nonprofit organization dedicated to cannabis-related criminal justice reform. Through intervention, advocacy, and awareness campaigns, the Last Prisoner Project works to redress the past and continuing harms of these inhumane and ineffective laws and policies. We will work together to raise money, build awareness, and drive significant, lasting change.”

“Dodi has always been a part of my life,” Lynch tells Forbes. “If I was going to have a marijuana company, I wanted to make sure I did it the right way.”