Mention social media to any small business owner and you’re likely to see folks cringe or you’ll hear a few groans. You’ve probably read a million articles and enough tips to make your head spin and still feel like you’re never doing “enough” for your business on social media. I get it. It’s not that you hate social media. It’s that you hate the fact that you have to find time in your already hectic schedule for it.
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Social media for personal use is ten times easier because you do what you want (if anything). But social for business? It’s overwhelming and if not done strategically and intentionally, it can also be a huge time suck. There’s no two ways about it. But for just about every industry/niche, it’s necessary. Why?
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