San Antonio Spurs rookie Victor Wembanyama entered the NBA with high expectations, with outlets calling him the next “face” of the NBA and a possible Rookie of the Year award heading his way. And now the French native has just landed a position as a brand ambassador for the Louis Vuitton brand.
Louis Vuitton announced that the rookie center is now a part of its winning team.
According to GQ Sports, the two sides discussed
a partnership last year before he entered the NBA draft, where Wembanyama was the first overall pick. As both are French products, the collaboration makes sense.“To me, it’s the best,” Wembanyama told the fashion media outlet. “It’s the best partner I can think of.”
“I wanted a meaningful partnership,” he continued. “To me, it made a lot of sense to partner with LV—you know, French excellence. The expertise is something that I feel very much attracted to.”
Linking up with Louis Vuitton has placed Wemby in great company. Other notables associated with the brand include recording artist and producer Pharrell Williams, who recently released a collection with the French fashion house that debuted in New York and California. Tyler, the Creator debuted his capsule collection on Feb. 21. According to USA TODAY, the collection includes “pastel jackets and sweaters evoking some of the rapper’s iconic looks to dog patterns, golf bags and a chessboard with wavy pieces.”
Hiring Wemby continues Louis Vuitton’s record of collaboration with young athletes.
Last month, Deion Sanders’ sons, Shedeur and Shilo, modeled for an LV fashion show in Paris. Even a pregnant Rihanna was spotted in a commercial for the summer 2024 collection of the popular fashion house.
Wemby mentioned Virgil Abloh, who preceded Pharrell as creative director for Louis Vuitton before his untimely death.
“I mean, back in the day, I couldn’t even imagine partnering with LV one day. It would’ve been crazy,” he said. “I don’t even know about other countries, but in France, it’s huge. It’s the biggest brand for young people. It was just in everyone’s heads growing up, especially with what Virgil Abloh did.”
Now Wemby is part of the legacy of the French brand.
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