As an extension to its national Driven to Give program, Lincoln Motor Company is showing its support for the National Pan-Hellenic Council, Incorporated (NPHC) with its new “The Divine Nine Driven to Give” one-day test drive event that will benefit the organization and its supporting charities.
The NPHC consists of nine black Greek-letter organizations, commonly known as the Divine Nine and each participating organization will pick a charitable program and key market that it wants to focus on for the one-day event. During the event, the Greek organizations will team up with a local dealership to earn up to $6,000, which equals 200 test drives for their selected charities. In addition, the organization that completes the most test drives will receive $5,000 for its local chapter and $20,000 for its national organization.
“Being able to engage with influencers on initiatives that matter most to them is key in our efforts to introduce some of our newest products, like the first-ever Lincoln MKC, within the African American community,” said Shawn Thompson, Lincoln manager, multicultural marketing. “We are thrilled to be able to share this program with the National Pan-Hellenic Council to help local communities.”
The program will kick off on Saturday, Aug. 16 in Dallas and Detroit, with test drive events also taking place in Atlanta, Austin, Chicago, Miami and Washington, D.C., before wrapping this fall.
“This is truly going to be an exciting program for us,” Thompson said. “We’ve been working very closely with the Greek organizations since late last year and we know that there will be lots of friendly competition among the groups in order to make each stop of the program a success.”
To learn more about Lincoln Motor’s latest program supporting black Greek organizations visit www.DivineNineDrivenToGive.com.