It looks like Kevin Durant’s going to be ringing in the playoffs in style.
Nike Basketball hasn’t been shy in 2014 about ratcheting up the devotion to Kevin Durant and his KD VI shoe. The marketing investment is paying off: Just this month, Forbes reported that sales of Durant’s signature shoe skyrocketed 400 percent in 2013.
Themes of the latest iteration of the KD sneaker included a tribute to his late aunt.
Now that’s he and the Thunder are primed for a deep playoff run, Nike’s all in — again.
In time for the final push to bring home a trophy. The KD VI Home: Available February 22. pic.twitter.com/WCFurf9EIn
– Nike Basketball (@nikebasketball) February 18, 2014