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Kim Kardashian’s Makeup Company Sued for Use of Name

Two makeup companies are engaged in a legal battle to stop the Kardashian sisters from selling makeup under a similar name, CNN reports.

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Khrōma means “color” in Greek. Both small businesses, one based in Florida, another in California, are fighting to stop the Kardashians from using the name.

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“It kills any possibility of ever going into a department store,” said Michael Rey III co-owner of Chroma Makeup Studio in Beverly Hills. “The global reach of the Kardashians and their ability to flood the market took the name. Our Chroma is lost. Anytime a client mentions Chroma, they’ll say, ‘Kardashian Khroma?'”

Read more at CNN Money.

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