Kendrick Lamar Delivers Music Video For ‘Not Like Us,’ Adding Clever Visuals To His Drake Diss

Kendrick Lamar's diss track music video takes several more shots at the "The Motto" rapper.

Compton rapper Kendrick Lamar has dropped a long-awaited music video for his hit diss track “Not Like Us.” On July 4, his music video took more shots at Drake, and the nail in the coffin for the Toronto rapper came just a month after Lamar performed the song six times in a row at his “The Pop Out” concert in L.A. on Juneteenth.

Not only has the video racked up over 25 million views in just over a day, but the clip features several more references to Drake and his OVO label. Lamar used the video to pay homage to the West Coast hip-hop stars who influenced his style and stack on more references to his feud with Drake, which has dominated the culture this year.

According to The Hollywood Reporter, Dave Free and Lamar directed the video, which included cameos from “Not Like Us” producer Mustard, Compton native Tommy the Clown, NBA star DeMar DeRozan, and the CEO of Top Dog Entertainment label Anthony “Top Dawg” Tiffith.

In one scene, Lamar doing push-ups atop cinder blocks references Drake’s diss track “Push Ups.”

The video also includes references to owls, which is the mascot associated with Drake’s OVO label. In one scene where Lamar smashes an owl piñata, and a disclaimer that flashes across the screen reads, “No OVHoes were harmed during the making of this video.”

The video notably includes Lamar’s partner, Whitney Alford, and their two children. In Drake’s song “Family Matter,” he alleged that Lamar’s long-time project partner and filmmaker, Free, fathered one of Lamar’s children with Alford. Lamar used the video to fire back at the “God’s Plan” artist by including cute shots of Alford, himself, and his children — Uzi and Enoch — dancing together and laughing.

The video ends with Lamar containing an owl in a cage.