Kendrick Lamar’s PgLang Dropping Limited Light Phones

Kendrick Lamar's pgLang is releasing a phone, the Light Phone II.

Kendrick Lamar is dropping a product that was unexpected from the hip-hop recording artist.

Through the company that he owns with Dave Free, pgLang is releasing a phone in partnership with tech company Light, the Light Phone II. A video was released that shows a little baby crawling with the unit in her hand with the screen displaying the words, “just a phone.”

According to Billboard, the phone will be an exclusive limited release as there will only be 250 sold as it goes on sale on Nov. 2. It can be purchased on the pgLang website. The device has been described as a minimalist phone as it will not include a Web browser, which is common on mobile phones these days. The phone will and the ability to purchase it will appear on the site when it’s available for purchase.

A description of the phone is revealed on The Light Phone website.

“The Light Phone II is a premium, minimal phone. It will never have social media, clickbait news, email, an internet browser, or any other anxiety-inducing infinite feed. It’s an experience we call going light. It’s a phone, it calls and texts. There is a customizable menu of simple tools, and a dashboard website to manage everything. There is a headphone jack, bluetooth, and it can be used as a personal hotspot.”

If people try to buy one after the 250 are sold, there are other options that can be purchased on The Light Phone website.

Three years ago, the Compton lyricist announced the launch of the creative company.

Welcome to pgLang. https://t.co/IucgqwEiG0 pic.twitter.com/pooIBPEWl0

— Kendrick Lamar (@kendricklamar) March 5, 2020

“pgLang is multilingual. Our community speaks music, film, television, art, books, and podcast—because sometimes we have to use different languages to get the point of our stories across. Stories that speak to many nations, races, and many ages. That is why our writers, singers, directors, musicians, and producers break formats when we build ideas and make them real for the curious.”

Billboard reported that last month, pgLang partnered with Converse to release a black colorway version of the Converse Chuck 70.