McDonald’s USA is amplifying its efforts to shine a brilliant, powerful light on Black culture. Award-winning actress, singer, and entertainer Keke Palmer understands the assignment.
The fast food enterprise recently teamed up with Palmer to award $10,000 to each of its “Future 22” leaders, totaling $220,000 to fund their community-driven initiatives through its Black and Positively Golden movement, according to a press release. The surprise took place during the ESSENCE Festival of Culture, and the 28-year-old Big Boss Entertainment head had the pleasure of presenting the grants as the “Future 22” spokesperson.
As BLACK ENTERPRISE previously reported, McDonalds launched its “Future 22” campaign during Black History Month to celebrate the works of 22 visionaries and Black leaders “whose passion and talent are creating meaningful change in communities across the country.” Throughout February, their stories have been told on Instagram at @wearegolden and McDonald’s YouTube channel, as well as TV and radio spots voiced over by Palmer, and more.
“This year’s Essence Fest theme was Black Joy, and we couldn’t wait to celebrate all 22 leaders and bring them to New Orleans, in honor of their accomplishments,” said McDonald’s Senior Director of Cultural Engagement, Elizabeth Campbell.
“We certainly could’ve surprised them virtually but making them a part of our Essence Fest moment meant unlocking the additional community of supporters who are McDonald’s owner/operators and the Essence Fest family, to further celebrate them and demonstrate our belief in their work. It was more special than imagined, representing our commitment to feeding and fostering the communities we serve.”
Palmer is an epitome of resilience and triumph. With 20 years in the entertainment business, she has championed girls of all cultures across the country in the areas of music and the arts, as well as Black woman business owners.
On July 2, the life-changing philanthropist expressed her excitement for the “Future 22” awardees out loud via Instagram.