Web Presence Is Important
This is crucial for a new publicist. Start a blog. Stay consistent with it and provide useful information — especially for other PRs. Your site can open countless doors if it is done right. It can also be a way to earn serious media credentials. Keep your blog focused on the subject and lifestyle of PR by spotlighting or interviewing other PRs as a way to network and help them with their own publicity goals.
Those situations could lead to opportunities.
This is also key: Do not forget to link all of your blog posts through your social media channels and tweet at influential people. A retweet from an industry veteran or celebrity or a person with some global brand recognition can open numerous doors for you. Your social media accounts need to be straight forward and professional. Keep it clean! No subtweeting your enemies or talking about how drunk you were the night before. Be on point or separate your business account from your personal.
Also, your LinkedIn account is important and must be kept current. Use Pinterest to spotlight all the projects you have worked on. If you have a registered dot com, you always want to make sure it is a great representation of your business and what you have done for your clients.