THE STELLAR PROFILE
What does a great professional body of experience mean if nobody notices it? Or even worse–if it’s being overshadowed by improper dress, a weak understanding of your personal brand, or bad presentation? The best branding is important in a job market saturated with competition–your look, your professional rapport, the your personal pitch–all encompassing the full package what you offer to the market.
- Do your research and have creative ways to present yourself before and during an interview. If you’re applying for a job in marketing and can formulate a plan for the company to revamp their image, formulate a quick and effective presentation. Or use other creative ways to sell yourself as a professional–such as special imagery specific to the company or providing a digital resume–to go the extra mile, placing you apart from the usual candidates.
- Tweak aspects of yourself that might give you a leg up. How do you stand out? And is it in a way that works to your benefit? Do your research on the culture of the company or industry and and polish your look and professional rapport to be the best it can be. Pay attention to details, and highlight the best aspects of your personality that can be an asset. Take cues from those who are already successful in your field or at the company for which you want to work.
- Be aware of your social media presence and what it says about you. Are there photos, updates and other elements on social media that might highlight you in a negative light? Does your social media profile match the profile you’d like to present to industry peers and prospective employers? If not, are you utilizing privacy settings and managing information that represents you? If you’re using social media as a platform to find opportunities, are you engaging that audience in a way that is reciprocal and productive?
- Find ways to showcase your intellect and knowledge. Many professionals start blogs, make guest appearances on television, news shows, at conferences and colleges. Some volunteer in their communities and offer their skills via a religious institution, nonprofit, or other group. And social media provides many opportunities to brand oneself, from Twitter to Ning. You don’t have to be a celebrity or the head of the company to showcase your intellect and expertise, whether via a forum or a friendly exchange via Facebook. Any way you can strategically highlight your talents and brand yourself as a top-notch professional can be an asset in job seeking.