THE WINNING COVER LETTER & RESUME
When it comes to landing that great gig, the entryway to success–or failure–can begin at the resume. And if you haven’t looked at yours in months–or years–it may be time for a revise and revamp. Whether with the help of an industry peer, mentor, job placement resource or experienced professional, combing through your resume from top to bottom is a must. Here are a few questions to consider when evaluating:
- APPEARANCE: Is it formatted properly? Is it neat, clean and concise? Is the look appropriate for the type of job for which you are applying? Do you have the necessary information in the right place for prime attention? Find examples via sites like Monster.com, MediaBistro.com or even look at your network of employed professionals on LinkedIn and other professional sites to see how they format their resumes.
- SALES PITCH: What does your description or cover letter say about you? Does it communicate, in the most exemplary and concise manner, what unique qualities you bring to the table and why one might want to hire you?
- INFORMATION: Is it relevant to the job you’re applying for? Have you highlighted your strengths via distinct action words (i.e., Increased bottom line by… Improved company productivity by… Managed project that improved…)? Have you included the proper language that will best sell you and your professional profile? Does your resume fit the qualifications listed in the job posted? If it doesn’t, find ways to better maximize and revamp language on how your skills could apply to the job posted.
- WEB FACTOR: If posting your cover letter and resume on a Web site, have you included key words and phrases that are often searched or that were included in the job’s listing description? Is the formatting Web-friendly and able to be easily downloaded and read on a PC or Mac?
- REFERENCES: Include those who are knowledgeable about your skills, who can give relevant insights on your talents and who you have have a current, positive relationship with.