Job Seekers Readiness Guide

Your Résumé
Restructuring your résumé can get you the job you want with the skills and experience you already have.

Passed Over: Gisele Marcus, 42, customer business director for the automotive solutions company, Johnson Controls (North America), managed a portfolio of more than $15 million. She also led a team of 115 facility and workplace management staff in Global Workplace Solutions for the U.S. and Canada. But she was overlooked for a promotion to a global general management leader position.

New Position: Change management director for ABSA (Amalgamated Bank of South Africa) in Johannesburg, where she oversees the bank’s operation and maintenance systems, as well as finance, IT, human resources, and communications systems.

Her Challenge: Although Marcus had several key talents and strengths such as strong planning and project management, stellar organizational skills, and is an inquisitive and confident learner, she needed to work on her visibility to senior leadership and making her contributions and professional goals known. “You can’t lead from your desk,” says Marcus’s leadership coach, Patricia E. Perkins. “You can do exceptionally well in the work you do, but who will know of it?”

Her Strategy: Marcus developed a three-point agenda. She scheduled meetings with high level executives at the company. She also spoke to external leaders that had been on global assignments and asked how to be selected for international work. “I learned that I needed to make it known to the people who could make a difference,” says Marcus.

Next, Marcus retrieved a copy of her career development and placement report and started improving on her weaknesses. The report advised her

to work on being open to new input, emerging data, and other views. Therefore she spearheaded dialogues with her colleague around the globe to discuss best practices. She also hosted a peer from Latin America for one week. One of the biggest moves Marcus made was developing a “hand over” document, which the company later implemented as its global standard. “This enabled me to portray my ability to define and implement cross-cultural and cross-geographic processes,” she says.

The Result: Within six months Marcus was offered positions in the United Kingdom, Egypt, and South Africa. “Gisele needed to find her voice, look back at how she had been projecting herself, and ask for what she wanted,” says Perkins, “but it starts with that personal assessment and professional inventory.”

“Get from behind the desk and start to have some visible meetings with senior level leaders,” says Perkins. Marcus took control of her career trajectory by creating a networking strategy to transform her visibility and fiercely promote her contributions more consistently–and you should too.

Once you’ve established a higher profile, you should take aggressive action to protect it. The ability to control your profile in the office, industry, and online can cost you job opportunities, business promotions, or customer loyalty.

Although handling your online reputation can be difficult, it is a first impression of your executive presence, says Perkins. Use privacy settings to limit access to your profile. For example, Facebook has included settings that can restrict others from posting on your wall securing private information. You have the right to ignore or “unfriend” someone. Use this strategically and sparingly.

Do know it’s better to ignore a friend request, then to “unfriend” someone later. Now that Marcus has heightened her profile within her company, she is working with Perkins to raise her external profile through social media to leverage future career opportunities. Her plan is clear: Update status once a week, share photos of interest to show personal side, create important posts that highlight skills and talents, join relevant groups, and participate in discussions.

“Building a visible social media profile is important to Gisele’s future career growth because it creates depth to her image personally and professionally,” says Perkins. “We’ve always known it’s not just what you know, but who you know. Now, we’ve added it’s who knows you and can they find you online.”
–LaToya M. Smith

(Continued on Page 5)

Your Flexibility
To get–or keep–the career opportunities you want, you have to be a lot less rigid

Unfulfilled: Although 35-year-old scientist R. Erich Caulfield had contributed to significant research, particularly on the development of a noninvasive prototype device to treat tumors and cysts, life in the lab wasn’t making him happy.

New Position: Chief policy advisor to Newark, New Jersey, Mayor Cory Booker and business administrator, a role in which Caulfield directs Newark’s response to the federal economic stimulus package by reviewing, implementing, and/or tracking projects totaling nearly $360 million.

His Challenge: With initial career aspirations of becoming a medical research engineer, Caulfield had obtained a B.S. in physics and mathematics from Morehouse College and a M.A., and Ph.D. in electrical engineering and computer science. But while doing advocacy work as the president of graduate student government at MIT, he’d realized that public policy was really what he wanted to do.

His Strategy: Right after graduation, he became a management consultant, at McKinsey & Co., providing strategic advice to senior leadership across several industries, including the private sector. Then, to make the leap to policymaker, he took a 40% pay cut.

The Result: As chief policy advisor, his projects include Newark’s Census outreach project, assisting Mayor Booker on First Lady Michelle Obama’s childhood obesity initiative, and helping develop the policy recommendations that Booker presented to the Obama administration on behalf of a coalition of nearly 30 New Jersey mayors. “For me it has always been about trying to help people in a way that is systematic and sustainable,” says Caulfield. “The compensation that you get from making a city a better place to live for its residents is way more valuable then any pay check.”

Caulfield represents a growing number of professionals who have embraced a more flexible approach to finding opportunities in the current environment. For some, it may mean relocating thousands of miles away

to a job opportunity in another city or country. For others, like Caulfield, it may mean taking a sizable pay cut. Pursuing a career passion–or even finding a job or staying gainfully employed–will likely rely heavily on your flexibility quotient, your ability or willingness to adapt and change.

In this economy, flexibility is the operative word, says Dee Marshall, career and business coach for Raise The Bar L.L.C., a career and life coaching firm. “If you are too rigid, not able to bend, or not able to compromise, then you won’t succeed.” When it comes to making a major change for your career, such as switching industries, relocating, or accepting a new role, Marshall says consider the following:

Will I grow professionally and does it fulfill me? Being flexible in your career can be a two-sided coin, she says. You might be flexible for the wrong reasons. For example, it’s OK to take a demotion and extra responsibilities during the recession so that you can learn and grow in a position that has promise for your future. On the other hand if you’re staying at a job that is unfulfilling for title, recognition, and money, then you might be sacrificing more than you think.

How will it impact my family? If a career transition doesn’t benefit your family then it won’t benefit you either. Switching jobs might disrupt your children’s educational development, or conflict with your spouse’s career goals. Weigh the options and determine whom it will affect and whether the conflict will cause a short-term inconvenience or a long-term dilemma.

Can you have the best of both worlds? Ask yourself if the job and your life goals are mutually exclusive or if you can find a way to make them work together. For instance, if you are required by your company to switch cities, change departments, or take a demotion, try to identify ways to leverage the change. Your employer may be willing to offer more pay, better hours, or a favorable project in return for your cooperation.
–Marcia Wade Talbert