Music mogul and entrepreneur Shawn “Jay-Z†Carter continues to extend his brand in innovative ways. After conquering fashion (Rocawear), music (Roc-A-Fella Records), real estate (40/40 Club) and sports (New Jersey Nets), among other mediums, he is currently developing a Facebook game called Empire. Recently released in beta format on the social media platform, the game allows users to play out a rags-to-riches story as a character, whose life mirrors Carter’s own rise from the Marcy Housing Projects in Brooklyn, NY to a glamorous life of fame and fortune.
While Empire is still being finalized, Facebook users can get updates on the game’s developments via its Facebook page. Â Can’t knock the hustle.