As Detroit's 2008 North American International Auto Show picks up steam this week and the looming thoughts of a recession rear its ugly head, automakers realize this will be a tough year. Auto analysts and industry insiders estimate that total U. S. sales will hover slightly below 16 million for the first time in 10 years. GM, Ford, Chrysler, and Honda have made provisions to decrease production for the first quarter, while Toyota and Nissan are stepping theirs up. Despite fluid gas prices and the instability occurring in the housing market, North American International Auto Show F-Series, Chevy's Silverado, and Dodge's Ram continued to rank as three of the top 10 best-selling vehicles in the U. S. for 2007, accounting for 41% of the sales in this category. Based upon what was revealed at Detroit's auto show last week, both Ford and Dodge are upping the ante in the light duty full-size truck segment with fresh designs and more car-like interiors coming this fall, making a strident effort to attract more women. Until the new trucks arrive, automakers will continue to pile on incentives in this competitive segment. In 2007, automakers doled out an average of $ 4,200 per light duty full-size truck sold, according to the Power Information Network. Automakers only spent more on the mid-luxury car category. While many customers are turning toward more fuel efficient vehicles, automakers realize consumers are still in need of gas-guzzling pick-ups for pulling boats, carrying heavy loads, and working in the fields. Just driving through the parking lot of any Home Depot or Lowe's, you won't see a shortage of light duty full-size trucks. Toyota's bigger and bolder Tundra has given the Detroit-based automakers a run for their money. In 2007, Ford's and Chevy's light truck sales fell by 105,450 and 17,812 units respectively, while Toyota's sales climbed by 72,047. Its obvious Toyota is taking a bite out of Ford, which is why they managed to displace Ford Motor Co.'s reign as the No. 2 U.S. automaker last year. Toyota is playing the incentive game just like the domestics with their redesigned truck, increasing market share and racking up sales. Although the average Tundra retailed for $29,818, a substantial $1,358 more than its nearest competitor, the Honda Ridgeline, Toyota's average finance rate on a 60-month loan was 3.29%, almost 1% less than the light full-size duty truck segment. And the average customer rebate offered on the Tundra was $2,809 last year, $566 more than what was being offered on the Chevy. In addition to the truck market remaining competitive with incentives this year, automakers have an excess inventory of sports coupes and convertibles in inventory this month. So, if you're in the market for a snazzy new vehicle, its time to make your move. BLACKENTERPRISE has provided you with 20 great deals to consider, before finalizing your shopping list. Besides the Saturn Sky on our list, which has a strict non-negotiable policy, you should be able to buy most of the vehicles we recommend near or below invoice, the amount the dealers paid. What Consumers Paid for Light Duty Trucks (2007 CY) Models Vehicle Price Less Customer Cash Rebate Customer Cash Rebate Avg Finance Term (Months) 60-Month APR 60-Month Avg Pymt Dodge Ram 1500 $24,666 $5,646 70 8.06% $458 Ford F-150 $27,467 $2,894 65 3.44% $493 Chevy Silverado 1500 $27,644 $2,243 64 4.69% $491 GMC Sierra 1500 $28,823 $2,336 63 4.30% $502 Toyota Tundra $29,818 $2,809 63 3.29% $528 Nissan Titan $26,408 $3,624 69 6.88% $492 Honda Ridgeline $28,460 N/A 62 6.27% $489 Lt. Duty Fullsize Truck $28,164 $3,125 65 4.27% $506 N/A: Honda didn't offer rebates on the Ridgeline in 2007. Models Avg Lease Term (Months) 36-Month Lease APR 36-Month Avg Lease Pymt Dodge Ram 1500 33 7.23% $503 Ford F-150 33 3.46% $417 Chevy Silverado 1500 41 6.95% $435 GMC Sierra 1500 39 7.36% $461 Toyota Tundra 41 3.41% $437 Nissan Titan 48 N/A N/A Honda Ridgeline 40 4.38% $401 Lt. Duty Fullsize Truck 37 4.04% $452 N/A: The average lease term on the Nissan Titan was 48 months. Note: Toyota Tundra does not include the CrewMax model; Dodge Ram does not include MegaCab Source: Power Information Network Sales of Light Duty Fullsize Trucks Truck Type 2007 2006 Ford F-Series 690,589 796,039 -105,450 Chevy Silverado 618,257 636,069 -17,812 Dodge Ram 358,295 364,177 -5,882 GMC Sierra 208,243 210,736 -2,493 Toyota Tundra 196,555 124,508 72,047 Nissan Titan 65,746 72,192 -6,446 Honda Ridgeline 42,795 50,193 -7,398 Total Sales 2,180,480 2,253,914 -73,434 Source: Automakers