“Insecure” actress Issa Rae has tapped into the wine industry.
On Oct. 16, Rae announced the launch of her new wine, Viarae Prosecco, a partnership with global wine and spirits leader E. & J. Gallo Winery. Through a press release, the writer and producer introduced her refined take on her favorite Italian sparkling wine. “I am thrilled to share my love of Prosecco with everyone through Viarae,” Rae said.
As founder of Viarae
Prosecco, Rae has created an aromatic and subtly dry blend for sippers to enjoy. “It’s carefully crafted, deliciously crisp, and the perfect beverage to celebrate La Dolce Vita,” said the “Misadventures of Awkward Black Girl” writer.Several years of crafting went into the creation of Rae’s Prosecco, which is grown and made from 100% Glera. Its gold-and-brown packaging radiates the mission of her new drink venture, which is to amplify the representation of the Black community in the industry.
Beth Orozco, vice president of marketing for E. & J. Gallo Winery, stated: “We are excited to partner with Issa Rae, who entrusted us with executing her vision of the perfect Prosecco – one that shares our desire to serve joy in everyday moments. Crisp, lively, and expressive, this is a perfect choice for those candid, unfiltered times with friends, whether that’s a sunny day by the pool or in the bright city lights at night.” She continued, “Issa also shares our mission to demystify wine and make it more inclusive. Viarae will help us reach that goal.”
The Emmy- and Golden Globe-nominated creator told her Instagram followers that her Viarae Prosecco is “a sparkling wine for good times.”
Viarae Prosecco conveys a strong message of freedom and authenticity. Inspired by the spirit of Italy 1978, Rae’s wines are available nationally at select retailers for a suggested price of $19.
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