airing of a Hewlett-Packard commercial that generated a 35.1 average household rating and was seen by 99.5 million people.
D’Ermilio says, Super Bowl inventory is not sold at the Upfront, the February showcase where executives unveil TV schedules to potential advertisers, because ratings are consistently high and does not require a guarantee by the network.
Typically, if a show such as Grey’s Anatomy doesn’t meet or exceed projected ratings estimates, the network has to credit the advertiser, usually in the form of additional commercial time.
All of these factors are working for Fox. D’Ermilio says, “Our Super Bowl ads sold earlier than ever before. In the past, we’ve gone into the week of the game with only a handful left available. This year we’re pleased to say we are completely sold out.”
SUPER BOWL RATINGS 2002-2006
|
Super Bowl |
Season |
Date |
Network |
Rating |
Share |
NFC Champion |
AFC Champion |
|
XLI |
2006 |
Feb 4 2007 * |
CBS |
42.6 |
64 |
Chicago | Indianapolis |
|
XL |
2005 |
Feb 5 2006 * |
ABC |
41.6 |
62 |
Seattle | Pittsburgh |
|
XXXIX |
2004 |
Feb 6 2005 |
FOX |
41.1 |
62 |
Philadelphia | New England |
|
XXXVIII |
2003 |
Feb 1 2004 |
CBS |
41.4 |
63 |
Carolina | New England |
|
XXXVII |
2002 |
Jan 26 2003 |
ABC |
40.7 |
61 |
Tampa Bay | Oakland |
*Super Bowl Winner
HIGHEST RATED SUPER BOWLS
|
Super Bowl |
Season |
Date |
Network |
Rating |
Share |
NFC Champion |
AFC Champion |
|
XVI |
1981 |
Jan 24, 1982 |
CBS |
|