employees,” she says. “Employees know their customers; they know why they purchase, why they defect. You can get a lot of business intelligence by asking employees.”
Three years ago, interaction design consultant Brandon Mitchell was given two weeks to survey 250 employees for a consulting project. He used Quask to do it, met his deadline, and has been a customer ever since, mainly because of its ease of use. “Within six hours, you can literally create a detailed survey that you can blast via e-mail,” he says.