Ice Cube Calls Out NBA And Hollywood Gatekeepers Bothered By His Contract With Black America

Ice Cube is not here for the “gatekeepers” who are seemingly overlooking his Big3 basketball league ever since he released his “Contract With Black America” ahead of the 2020 presidential election.

The NWA rapper turned Big3 founder launched the Big3 in 2017 as a 3-on-3 basketball league consisting of former NBA players. Ice Cube took to Twitter on Sunday, June 25, to post a four-minute video message calling out the “gatekeepers” in Hollywood and the NBA who are seemingly trying to backlist his basketball league since he isn’t a part of the elite Hollywood “club.”

Because of his standing in Tinseltown, Ice Cube claimed, his Big3 Basketball league, which he co-founded with entertainment executive Jeff Kwatinetz, is not being given the attention it deserves in mainstream media. The Friday star says his “Contract With Black America,” which called on the NFL to direct more business to Black companies in consumer services, technology, and other business sectors, is the reason his basketball league is being ignored.

“Some of you may not have realized that I’m not part of the club,” he said. “And a lot of you listening to me right here and right now, you are not part of the club either.”

Ice Cube continued: “And what I realized with the club is, what makes them so mad is when you don’t want to be a part of they (expletive) club. That pisses them off. What club am I talking about? I’m talking about the club of gatekeepers that we all got to deal with. You know who they are and they definitely know who they are.”

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— Ice Cube (@icecube) June 25, 2023

As a result, Ice Cube is going on a “fu*k the gatekeepers” podcast tour to get his message out to the public that the NBA isn’t willing to work with the Big3 for reasons unknown.

Now in its sixth season, the Big3 consists of 12 teams whose players are former NBA contributors or younger players who are looking to break through to the big leagues, as noted by USA Today. The season lasts 10 weeks and tours major markets in the U.S., with several prominent basketball Hall of Famers, including George Gervin, Gary Payton, and Lisa Leslie, serving in head coach roles.