How to Buy Black


Join with us.
We get asked all the time, “Have you been able to inspire others?” The movement will die if it’s just the Andersons. From the start we envisioned a national campaign in which Americans would pledge to support black businesses and the mainstream corporations that do business with black businesses via substantive supplier, vendor, and franchisee diversity, and The Empowerment Experiment would facilitate and monitor the fulfillment of the pledges. We are building partnerships with several historic, activist, and professional organizations like FraserNet, civic groups, corporations, and academic institutions to do this. The money you spend is your EET (EE Total). This is what the EE Campaign–which we’re calling the “What If?” Campaign–is all about. The cumulative spending will be tracked in real time and showcased on our website. So please make your purchases and investments really count by keeping track of your spending and passing that information along to us at www.eefortomorrow.com.

From the book: Our Black Year: One Family’s Quest to Buy Black in America’s Racially Divided Economy. Excerpted by arrangement with PublicAffairs, a member of The Perseus Books Group. Copyright © 2012.


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