Well, it’s not so much about ‘Hotline Bling’ as it is about ‘hot lip bling.’ Tom Ford’s ‘Drake’ lipstick has sold out within minutes of being made available online for sale, according to Elle Magazine.
[Related: Drake Opens Flagship Store for Clothing Line OVO]
The lipstick has sold out in Chicago and New York Tom Ford boutiques, as well.
In November, the luxury brand re-released a popular line of 25 lipstick shades called “Lips & Boys,” which includes shades named after popular male stars, including Drake (whose real name is Aubrey Graham).
The original collection was released in 2014, but the hip-hop star’s lipstick shade wasn’t included in the first set. After Black Friday this year, the collection included a burgundy shade in honor of the rapper.
Fans have turned to eBay to get the shade, which is reportedly is being sold for as much as $118, while some sites note they are working on restocking it. The mini version sells for $35 and the full size sells for $52.