Historic Black Enterprise Magazine Covers: The Beauty Care Industry, August 1978

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Led by Chicago —based Johnson Products — manufacturers of Ultra Sheen and Afro Sheen and the first black-owned company listed on a major stock exchange — black hair care companies were among the nation’s largest businesses owned by African Americans. BE covered how these firms were battling majority companies like Revlon for the then-$750 million black hair care and beauty aids market.