Snoop Dogg And Dr. Dre Turn ‘Gin & Juice’ Into A Business Venture

In celebration of the 30th anniversary of "Doggystyle," Snoop Dogg and Dr. Dre have launched Gin & Juice by Dre and Snoop.

Although the pair did not create gin and juice, Snoop Dogg and Dr. Dre did have a hand in popularizing the drink in the hip-hop community 30 years ago. Now, Snoop Dogg and Dr. Dre have released their canned version of the mixed cocktail, Gin & Juice By Dre and Snoop.

In celebration of the 30th anniversary of Snoop Dogg’s classic hip-hop debut album “Doggystyle,” produced by Dr. Dre, the pair launched the canned alcoholic beverage. The cocktail is named after the second single, “Gin and Juice,” from the legendary debut album. Dre and Snoop hosted a Super Bowl afterparty at Wynn Las Vegas, where they launched their new product and treated attendees to a surprise performance.

Back At It!!!@bydreandsnoop #ginandjuice pic.twitter.com/sRDw5TcWmf

— Dr. Dre (@drdre) February 10, 2024

“Together, we always try to create magic, we’re having fun being creative, and everything about this product is really us,” said Dr. Dre in a written statement. “There’s passion behind it, and friendship and love and a culture. We’re shooting to make everything we do magnificent, and fortunately, most of the time we hit the target.”

The ready-to-drink beverage comes in four flavors: Citrus, Melon, Passionfruit, and Apricot. Gin & Juice By Dre and Snoop will be available US-wide by early spring. The newly formed spirits company is looking to offer more products in the future that will be distributed nationally through Southern Glazer’s Wine and Spirits, the largest beverage distributor in the United States.

“Look where we’re at in our careers,” says Snoop Dogg. “Look at our age and look at what we’ve done, and we still love each other, so why not do something together? A lot of times people have been in a relationship for thirty years and can’t talk to each other, can’t hang out, so it’s just fun to be in a partnership with people that you actually love.”

This is the duo’s first collaboration in the wine and spirits industry.