Franchise Spotlight: Is “Fastsigns” Banner Year A Sign Of The Times?

Fastsigns displays franchise concepts at 2014 IFE

Credit:

“We also have over $6 million credit facilities so we can almost guarantee SBA lending for qualified candidates so we can basically take them right through the sales process as well as get them financing through a credit facility with the direct relationship we’ve got”.

Eye on the Future:

We are a 30 year company, but what Fastsigns is focused on today is our new brand position “More than fast, More than signs”, which means we are truly today solution providers. We are not focused as much on just banners, we have digital signage, trade show displays and 3D printers. We think 3D printing will be an integral part of our model in the future. We are really focused on new technology so we can help our customers, which ultimately drives business to our franchise locations”.

Marketing:

“We are the only one in the industry with a $7 million ad fund, so we are advertising on CNN, MSNBC and FOX News and that drives leads and value to our franchising.

Diversity:

“I think that our products are broad and our services are great. One of our top franchisees in Washington, DC, Howard James is recognized as a winner in several publications. We just attended the Black Enterprise Entrepreneurs Conference in Columbus, Ohio. We think our model is very attractive to anybody. We have great franchisees in every single demographic group. We also have very wide attractive program for veterans and we are looking for franchisees across every spectrum”.

That franchise incentive for veterans reportedly includes a 50% discount off the initial franchise fee.

According to yahoo.com, Fastsigns, “has signed 20 franchise agreements for expansion throughout North America and has finalized master franchise and area developer deals for the United Arab Emirates, North Africa and Australia with separate entrepreneurial teams. Through its targeted growth strategy, FASTSIGNS plans to open upwards of 50 locations each year for the next three to five years across the globe, entering 10 new markets.