business sense” to do business in minority communities,” says James. “Minority businesses can help larger companies understand the nuances of our market and tailor product to better meet our needs.” James says they will also create jobs for African Americans.
While James’ model focuses on the food industry, he says it “can be extended across all industries.” The NMSDC will be monitoring the deal to see if it is a viable option for other industries. According to Michel, “If anybody would be likely to be in a leadership position on how to respond to a 21st century market, it would be Chuck.”