Lisa Ascolese — Founder, Inventing A-Z
Deal maker: A deal maker for me is when someone is pitching a product and they are clear, concise and can deliver information about their product in two minutes or less. I also appreciate when a person can give three accurate bullet pointed explanations about the product. Additional positives are having a great diagram, prototype, completed product and most importantly, having the product protected.
Deal breaker: A deal breaker is when someone talks about their product longer than necessary, unclear about what the product is and the reason the product was developed. Topping my list is when the person lacks passion and is simply looking to get rich quickly.
Sound advice: My words of wisdom when pitching the product, always come prepared knowing all of the reasons why anyone would want to purchase your product in addition to understanding the demographic to whom you will be selling the product too. Make your product dance!