Aspiration, the world’s leader in “Sustainability as a Service” products for consumers and companies, has just announced that it has formed a partnership with one of Canada’s most popular artists, Aubrey “Drake” Graham. The goal of this collaboration will be to help him reduce and offset his carbon footprint.
After an audit of Drake’s schedule, events, and travel, Aspiration will then make a calculation of his carbon footprint and use its reforestation program to offset the estimated climate impact.
“It’s exciting to partner with a company that’s found an easy way to offer everyone the ability to reduce their carbon footprint,” said Drake in a written statement. “Aspiration’s innovative approach to combating climate change is really inspiring and I hope together we can help to motivate and create awareness.”
Aspiration offers a complete ecosystem of Clean Money products that are built to assist all customers to help keep their deposits out
of fossil fuels, automatically plant trees with their card purchases, and track business and personal Planet & People impact scores as they shop. Drake’s partnership is through the Aspiration Sustainable Impact Services. This utilizes Aspiration’s proprietary tools and technology to help businesses offset their own carbon footprint.“Drake isn’t just ahead of the curve — he defines the curve,” said Joe Sanberg, Co-Founder and Board Member of Aspiration. “He is showing that people who live larger
than life can live that life responsibly. Even more importantly, he will be leading by example as he shows his fans how spending and saving with Aspiration can easily eliminate their carbon footprint.”The Los Angeles-based financial services startup is already connected with and by other celebrities including Robert Downey Jr., Leonardo DiCaprio, Cindy Crawford, Kaia Gerber, Orlando Bloom, and Participant Media founder Jeff Skoll.
“Drake is a visionary with big ideas,” said Future, Drake’s manager.
“I was incredibly fortunate to find him a partner to not only help him realize his personal goals but to inspire others along the way. Drake, Dreamcrew, and I are all super excited about what Aspiration is doing and the possibilities and the road ahead.”“Aspiration is delivering genuine sustainability to consumers and businesses across the country, and we’re excited to expand that impact through this partnership with Drake,” said Andrei Cherny, Aspiration’s CEO and Co-founder.