Black-Owned Brands To Be Highlighted In Vegas Business Directory For Super Bowl LVIII

Diverse Representation has created a business directory of local Black-owned businesses for Super Bowl LVIII in Las Vegas

Diverse Representation has created a directory of Black-owned businesses in Las Vegas that out-of-towners can use to visit and support during their stay for Super Bowl LVIII.

The directory, which is available for free on Diverse Representation’s website, includes numerous Black-owned restaurants, lounges, and various service providers.

According to a Diverse Representation release, the Las Vegas Convention and Visitors Authority expects Super Bowl LVIII to generate more than $500 million for the Las Vegas economy, and city officials believe that the event could bring an additional $600-$700 million more than a typical weekend in the gambling and entertainment capital of the world.

Additionally, Diverse Representation will host several activations during Super Bowl week, including an event with leading sports and entertainment talent agency William Morris Endeavor (WME) that will cater to diverse sports agents, attorneys, executives, and athletes. The event will include a gifting suite featuring several Black-owned brands, such as PATTERN Beauty, Harlem Candle Co., Scotch Porter, and more.

“[The] Super Bowl is one of the biggest weekends for brands across the globe,” Jaia Thomas, the Founder and CEO of Diverse Representation, said in a statement. “We want to ensure that Black-owned brands aren’t excluded. We want to not only have an economic impact on Black-owned brands but bring greater awareness to them as well.”

Diverse Representation is an organization dedicated to increasing the hiring and exposure of Black agents, attorneys, managers, publicists, and financial advisors who work in the sports and entertainment industries.

Super Bowl LVIII will take place on Sunday, Feb. 11, 2024, at Allegiant Stadium in Paradise, NV, and will be the first Super Bowl to be held in the state. The game, as well as all performances, will be broadcast on CBS and streamed on Paramount+ with an alternate broadcast on Nickelodeon. R&B star Usher, who has sold more than 80 million records in his career and has nine No. 1 singles, will perform the Halftime Show.