Democrats Will Spend $35M In House Races Targeting Voters Of Color

Democrats will spend more than $35 million targeting voters of color in the 2024 House races.

Democrats said Tuesday they will spend more than $35 million in the 2024 election cycle to “persuade and mobilize” Black, Latino, Asian, Pacific Islander, and Native Hawaiian voters.

NBC News reports that the Democratic Congressional Campaign Committee (DCCC) announced Tuesday it would pass the $30 million spent on these groups in the 2022 midterm elections.

The DCCC has named the effort “Power to the People,” with power standing for “persuade, organize, welcoming, educate, and reach.”

While Democrats control the White House and Senate, Republicans have a 221-213 majority in the House. One seat that is up for grabs is that of former Rep. George Santos, the disgraced New York freshman rep.

For decades, Democrats have appealed to people of color to get their support. During the run-up to the 2020 presidential election, President Joe Biden recruited House Majority Whip James Clyburn, former Rep. Cedric Richmond, and former Atlanta Mayor Keisha Lance Bottoms to appeal to Black voters.

“It certainly is encouraging that they are making the hard commitment now,” Matt Angle, a Democratic strategist in Texas, where Hispanics now outnumber white residents, told NBC. “You can’t expect to realize the benefit of your base voters unless you invest in them—you have to earn that over and over again.”

According to the DCCC, some of the funds have already been spent, including researching where voters are going to get their information from and conducting targeted outreach to understand nuances between groups in different regions and localized by district.

Democratic funding will also go toward:

Conducting in-depth research and polling in the different communities to understand voters’ priorities.

Creating media that reaches people in their language of choice — including Spanglish—and for different social platforms.
Organizing with local leaders and community members to register, rally, and connect voters and build connections between local and national organizations.

Providing information on voting laws, options, and any changes that may make voting harder, as well as building up trust in voting by mail in places where it’s offered.

“The historic investments from the DCCC are a commitment to expand our coalition,” Rep. Judy Chu, the Congressional Asian Pacific American Caucus chair, said in a statement.