February 11, 2016
Decoded in ‘Formation’: Beyonce’s Powerful–and Profitable–Tour Legacy
ON THE RUN TOUR
On this tour, the Houston-bred star partnered up with her husband Shawn “Jay Z” Carter. The tour, which was announced in April 2014, had presale tickets available to fans first through Beyoncé’s website and Chase. The concerts had a film-style theme and featured elements of artistic cinematic production, where the two would interchange working the crowd alone and together, and perform both solo and duo hits.
The pair’s 19 North American shows during the tour grossed more than $100 million in ticket sales and sold at more than 90% capacity, according to Billboard. The tour’s nightly take averaged more than $5.2 million and per-show attendance reached close to 45,000. It was one of the top-selling tours of 2014.