Sean Combs & Ciroc Vodka
In 2007, Sean Diddy Combs agreed to become a brand ambassador for Ciroc, a brand struggling at the time–only selling 40,000 cases a year. According to Forbes, on top or receiving a percentage of profits from Ciroc each year, Sean Combs could receive millions if the brand is ever sold.
Diddy’s creative marketing team, The Blue Flame Agency, proved that successfully marketing a product is about selling a lifestyle. Cîroc is frequently featured in viral video campaigns, the lyrics of popular songs, sponsored events, and more than likely Diddy doesn’t let a day go by without promoting the bottle on one of his social media channels. And, Cîroc’s parent company Diageo has reported 2.1 million cases sold as of December 2012, making it the second ultra premium vodka in the world.
Most recently, Sean “Diddy†Combs added DeLeon tequila to his brand portfolio.