Decoded: Rihanna’s Brand is Definitely Not ‘Anti’ Profitability

PROSPEROUS PERFUMES

Rihanna has launched seven fragrances, with the most recent one, RiRi by Rihanna, making a major impact on the market. A personal appearance at a Brooklyn, N.Y. to promote the fragrance, launched at an in-store event in August 2015, reportedly helped generate more than $46,000 in sales that day alone. She’s been on top-selling celebrity fragrance lists for more than five years, coming in No. 4 on a recent list compiled by Euromonitor, a leading research and market analysis company, with $31 million in retail sales