Boosting Income: Darius Williams Talks Cooking Up Brand Expansion and Audience Engagement
by Courtney Herring

May 14, 2015

Boosting Income: Darius Williams Talks Cooking Up Brand Expansion and Audience Engagement

(Image: Darius Williams)

Seeing the success of those videos inspired Williams to create and digitally release a comedy album, “I Know You Can Do It Vol. 1.” Twenty-four hours later, the album reached the No. 2  spot in the iTunes comedy category. Not long after, the album appeared on the Top 10 comedy Billboard chart.

Williams has been able to parlay that success into broadening his reach in ways he never imagined. Using the momentum of other efforts to expand his brand and connect with an audience, he’s written a cookbook, Stories From My Grandmother’s Kitchen. “Most of the recipes are inspired by some spectacular event that happened in my life where I’m sitting around my grandmother’s kitchen,” he says. “My grandmother was on her last days, and I was literally there side-by-side with her and food was obviously involved. So there are some really great things in my life that inspired these recipes.”

Williams has chosen to handle every aspect of making this project come to life because he has a story to tell. “You just don’t see Black men in the cookbook section,” he says, adding that he feels a strong sense of responsibility to “produce content that people can see on shelves for folks who look like me.”

For more information on Williams’s cookbook and to catch him in a city near you, visit WilliamsCooks.com or connect with him on Facebook, Twitter, Instagram and YouTube.

Courtney Herring is the founder of The Champ Media Agency and is a digital marketing strategist, dedicated to delivering digital strategies to energize online communities. You can follow her on Facebook, Twitter, and LinkedIn.


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