September 16, 2022
Custom Wigs with Fast Delivery! Justine Skye Announces New Wig Collection with Parfait
Ladies, it’s time to skip the extensive search for the perfect wig and hop on a new wave of technology to get slayed to the gods.
Singer, Justine Skye, announced her next business endeavor — becoming a part of the mega wig industry. In partnership with Parfait, the world’s first artificial intelligence-powered hair tech platform for Black women, Skye launched the Justine X Parfait collection to provide quality wigs on Monday, September 12.
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According to Girls United, the Black women-led AI company, endorsed by Serena Williams, uses facial recognition and artificial intelligence to match their customers with perfectly customized wigs. From just four quick selfies, the technology precisely measures the circumference of a customer’s head. In addition, the process determines wig density and the color palettes of a customer’s skin tone.
Co-founder and CEO, Isoken Igbinedion, who created Parfait alongside CTO, Ifueko Igbinedion; COO, Marlyse Reeves; and CMO, Simone Kendle said, “What we really wanted to do was create the most simple, friction-less experience for people as you’re looking for wigs because usually, you’re searching for thousands of retailers while trying to figure out the right option for you.”
The Grownish star’s wig collection features five signature looks for customers to choose from, including a jet black, “short and chic” shoulder-length bob; a 30-inch chocolate brown wavy look; a bold, wavy and blonde blunt cut; a long, silky, jet black wig: and a “nostalgic purple moment” with a “short, ombre look.”
“It was something that I was really fond of because I’m always getting my hair done, whether it’s for a show, it’s for a photo shoot, whether now TV and film,” Skye told Girls United in an interview.
“If you have been following my journey from before, I would dye my hair purple for a really long time. It really was damaging my hair a lot and then I went brown.”
She continued sharing her experiences with finding protective hairstyles and having to switch up her look a lot.
“Sometimes you get tired of braids and I like to switch my hair up a lot and wigs give me the opportunity to do such a thing.”
“When Parfait came to me with this idea and asked me to do a collection, I was like, ‘This is sick.’ All of my signature hairstyles I can create for people to have as well too, for myself and for everyone to have that versatility. It’s really awesome,” Skye said.
Fortunately, the new partnership is a fast process and customers can expect their new hair extensions within five to seven business days.