Cool Jobs: BET’s Ken Gibbs Jr. Talks Innovation and the End Of the Internet

As the African American audience shifts their focus more to the value of a brand rather than just the commitment – how do you see both parties engaging each other as we head deeper into the 21st Century?

Not really sure what you mean by shifting to the value of a brand. However, I do believe that AA media properties will have to increase production quality and offerings to remain competitive, thanks to shows like Scandal and Being Mary Jane upping the ante. Technology will also make it easier for more competitors to enter the market, which will naturally force brands to step it up as they fight for the lion’s share of the ad dollars in the category.

Last question. In the role that you play within this digital space – what are some advantages that you enjoy over being strictly a part of traditional media?

My main advantages are the understanding that 15 years has given me, the experience of introducing digital into the DNA of non-digital companies and having first hand experience with those pain points, and the contacts of people that I’ve networked with in the space that have managed to hang on after the booms and busts.

Be sure to follow the latest and greatest from Mr. Ken Gibbs, Jr. through his Twitter — @KenGibbsJr.