Shedeur Sanders, quarterback for Colorado State, has become the first prominent college athlete to secure a significant NIL deal with Smoothie King, as reported by Sports Illustrated. This collaboration positions Sanders as a spokesperson for the Dallas-based franchise, boasting solid ties with the NFL and the NBA.
Starting Nov. 21, all locations within the franchise will feature “The Shedeur” Smoothie. “The Shedeur” is Sanders’ exclusive signature blend that features an Angel Food smoothie base complemented by adding blueberries and multivitamins.
Sanders expressed his enthusiasm for the partnership to Sports Illustrated, “I’ve always wanted to partner with Smoothie King, and now we’re making it happen. Training is all about building a good foundation and making sure you’re putting the best things in your body to get optimum performance. Smoothie King has always been a part of my training routine. It’s easy, tastes great, and helps me stay fueled between class and practice.”
Sanders is listed as the second-highest college athlete on On3’s NIL 100 list, boasting a valuation of $3.8 million. He is adding to his impressive portfolio of NIL deals, including brands such as Brady Brands, Beats by Dre, Nike, Mercedes-Benz, and Gatorade.
As the son of NFL Hall of Famer and Colorado head coach Deion Sanders, Shedeur has not only followed in the footsteps of his father and brothers to Boulder but has also delivered a
standout performance for the Buffs this year. The Davey O’Brien Award semifinalist currently stands tenth in FBS with 3,230 passing yards, contributing 27 TDs with only three INTs. He leads the nation in completions (298) and attempts (430), showcasing unmatched accuracy as a college quarterback.Recently etching his name in CU’s record book as the single-season passing leader, Sanders is poised to set the school’s all-time touchdown mark in the upcoming finale against Utah.
Beyond the gridiron, Sanders has demonstrated a keen business sense, guided by influential mentors such as Tom Brady, Peyton Manning, Geno Smith, Russell Wilson, and others. As the 2023 season concludes, Shedeur Sanders continues to capture attention both on and off the field.