Chrisette Michele is on to her next big business venture and it’s all in the name of “curvy.”
The songstress launched her Rich Hipster Belle clothing collection over the fourth of July weekend while visiting New Orleans for Essence Fest. The collection includes a variety of looks, specifically designed to fit and flatter shapely women.
“My goal with the clothing is for it to have universal glam appeal,†said Michele in a video on YouTube. “It’s all about girls embracing their curves and their ‘glamourosity.'”
In the video, Michele gives you an exclusive behind-the-scenes look as she searches for the perfect fabric and right-sized zipper. She even goes to a quaint photo-shoot where she models the finished pieces.
From hosting her Pose and Post Symposium, a no-judgment themed event where women came together and connected with influencers, to starting her Rich Hipster record label, the former R&B diva is no stranger to making meaningful business moves. Michele’s Rich Hipster Belle collection joins her first clothing line, Rich Hipster Bum, on her website and is available now for pre-order.
To see the looks, head over to RichHipster.biz and watch the video below.