The Chef Behind Doritos Limited-Edition Spicy Jalapeno Chips Fights Food Insecurity

Meet Chris Williams, the chef and changemaker behind Doritos’ new limited-edition Spicy Pineapple Jalapeno flavor.

As part of Doritos’ SOLID BLACK program, Williams, chef at the award-winning restaurant Lucille’s, designed the new flavor with a jalapeño kick and tangy pineapple taste inspired by his community in Houston.

Williams isn’t just celebrated for his skills in the kitchen. His nonprofit, Lucille’s 1913, provides daily meals to underserved populations in and around Houston.

Named in honor of his great-grandmother, Lucille’s 1913 is set to receive a $50,000 donation from Frito-Lay to support his commitment to fighting food insecurity in his community.

“It is such an honor that Doritos has recognized the impact Lucille’s 1913 has had on the Houston community,” Williams said.

“I know that my great-grandmother, who was both a trailblazer and changemaker herself, would be proud to see our impact being acknowledged through the Doritos SOLID BLACK program,” Williams said in a press release. With this donation, Doritos SOLID BLACK and Frito-Lay will help the Lucille’s 1913 community farming program that works to combat food insecurity and bring more nutritional and fresh foods to underserved populations.”

The new flavor highlights Doritos’ continued dedication to spotlighting Black creators and innovators. The exclusive packaging for Doritos Spicy Pineapple Jalapeño was designed by Mz. Icar, an anonymous art collective comprised primarily of Black women, that explores the histories and future of women and people of color through art.

The design represents growth and prosperity, in hopes of inspiring Black Changemakers to thrive.

“This is the second year that we’ve had the opportunity to share a message through the brand’s SOLID BLACK packaging,” the Mz. Icar artists said.

“In this year’s design, we centered the artwork around the concept of thriving, which means to grow, prosper, and flourish. We channeled these concepts into this piece and offer it as a hope for the present and future.”

https://www.youtube.com/watch?v=TV0g897mtXo

Doritos Spicy Pineapple Jalapeño is available for a limited time now through October 2023 nationwide and online through Snacks.com. The flavor follows Doritos’ new commercial dedicated to amplifying and showcasing the impact of the 2023 Black Changemakers.