November 27, 2023
Cheryl Lynn Confirms That She Owns Her Masters As 1983 ‘Encore’ Single Soars On TikTok
Cheryl Lynn's 1983 hit "Encore" is seeing new success as the single grows in popularity among Gen Zers on TikTok.
Cheryl Lynn’s 1983 hit “Encore” is seeing new success as the single grows in popularity among Gen Zers on TikTok.
It’s been one month since the Baltimore-based dance group T.T.S. reignited fanfare around Cheryl Lynn’s “Encore” by posting up a TikTok of their impromptu street dance to the song. The trio showed off their separate moves while taking turns dancing in front of the camera.
Viewers praised the “Black Boy Joy” that was on display throughout the short video. Many also loved the song choice with the trio choosing a classic upbeat soul song to strut their stuff to.
“Ya’ll picked the right song,” one person wrote.
“The handsome men and the old school jam wow how gorgeous,” added someone else.
@lordonnie_ OK enough playing T.T.S.✨ is back 😮💨😮💨#fyp #fypシ #foryoupage #trending #viral #baltimore #makegoviral #donniespinns #TTS #WheneverWherever ♬ Encore – Cheryl Lynn
Soon enough, other TikTokers were joining in on the fun and posting their own dance videos to Cheryl Lynn’s “Encore.”
@tsu_terry Encore strut 🔥🔥🔥 #fyp #foryoupage #encorechallenge #tsuterry #parkheightsstrut #tts #bunkyjrstrut #ayoshag #ravens ♬ Encore – Cheryl Lynn
With the song gaining traction on TikTok, it eventually led to an increase of over 30,000 streams on Spotify in just 24 hours on Nov. 7, 2023, and an overall growth of 10% in sales/streams, according to Music Data. Cheryl Lynn, who released the Jimmy Jam and Terry Lewis-produced track on her 1983 album “Preppie,” expressed her surprise and amazement by the 40-year-old song’s recent spike in popularity.
“What is happening? wow ♥️🎶 the music will live on,” she tweeted.
what is happening? wow ♥️🎶 the music will live on. https://t.co/4NWPRnFzBA
— Cheryl Lynn (@_IAMCHERYLLYNN) November 7, 2023
Many on social media offered their praise to the “Got To Be Real” singer for making timeless music. They also questioned if veteran artists like herself are being properly compensated for their early music releases.
However, according to Cheryl Lynn, all is good with her musical payouts since the smart businesswoman actually owns her royalties.
“I own my masters so the royalties are lovely. Have been for over 35 years. CLXO,” she wrote.
i own my masters so the royalties are lovely. Have been for over 35 years. CLXO. https://t.co/YrYy51nPf9
— Cheryl Lynn (@_IAMCHERYLLYNN) November 8, 2023
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